Charity support instead of discounts.
Since the beginning of our brand, we are dedicated to avoid discount campaigns such as Black Friday or Cyber Monday. It’s simply part of our company DNA, setting us apart from other brands that may claim sustainability but tend to engage in greenwashing practices. Instead, our core philosophy is centered around giving back to our planet.
Over the years, we have actively supported a variety of initiatives that align with our values. These initiatives have ranged from providing assistance to dedicated nurses working tirelessly in COVID-19 ICU wards to making contributions to humanitarian aid efforts in Ukraine. As an illustrative example, in the previous year, we allocated 100% of our Black Friday profits to support humanitarian aid during the conflict in Ukraine. This reflects our genuine commitment to making a positive impact and standing by our principles.